Agile Market Entry Sales Framework for Disruptive Products

3 Half-Day Course to Discover, Build, and Scale a Repeatable Sales Process (RSP)

September 10 – 12, 2025

Launch Disruptive Products with Confidence. Learn how to build a Repeatable Sales Process in Just 3 Half-Days.

Avoid the Innovation Death Spiral. Master the AME framework to de-risk market entry and scale faster.

Reserve Your Seat

A Sales Framework Built for Disruptive Innovation

This hands-on workshop equips your team with the Agile Market Entry (AME) framework—a field-tested approach designed specifically for launching and selling disruptive products. Learn to navigate uncertainty, validate and invalidate critical assumptions, and turn early sales into scalable revenue.

What You’ll Learn:

Discover your RSP (Repeatable Sales Process)
Align Sales, Product, and R&D
Scale without prematurely burning capital

Special price of $500 for a limited time

3 Half-Days. 7 Modules. 1 Proven Playbook.

Date: September 10 – 12, 2025

Live online sessions: 12:00 PM – 4:30 PM ET | Wednesday, Thursday, Friday

Day 1: Understand the Challenge & Build the AME Foundation

Why traditional sales methods fail for disruptive tech
Avoiding the “Innovation Death Spiral”
AME’s Four Pillars: Purpose, Principles, Practices, People
Workshop: Audit your current sales approach and identify market risks

Day 2: Discover and Validate the Repeatable Sales Process (RSP)

De-risk market entry through tested messaging and market-language fit
Learn and apply Discovery Selling
Workshop: Map your customer journey and validate sales hypotheses
Simulated scenarios: Build your RSP using real-world frameworks

Day 3: Build the Team and Scale Successfully

How to recruit and lead your AME “special forces” sales team
Aligning compensation and KPIs with discovery-based selling
Workshop: Create hiring profiles and team structures
Post-sale success strategies to ensure adoption and long-term revenue
Final workshop: Create your own AME action plan

Perfect for Cross-Functional Innovation Teams

Sales leaders launching new products
Product managers transitioning to commercialization and selling
R&D and technical leads seeking market traction
Executive sponsors of innovation initiatives

Statistically, This is the Hardest Thing You’ll Do. But Also the Most Profitable.

14% of new products are disruptive—yet they generate 61% of the profits.
Premature scaling is the #1 symptom of 70% of product launch failures.

The AME framework flips that outcome, giving your team the tools to avoid common pitfalls and achieve repeatable success.

Meet Your Instructor

Chris Morrison
Founder of ViaVerus and developer of the Agile Market Entry (AME) framework. Chris brings decades of experience helping medtech and life sciences companies translate breakthrough innovation into reliable commercial success.

Program Format & Investment

Format: Live Online Workshop
Date: September 10 – 12, 2025
Schedule: 3 Half-Days (12:00 PM – 4:30 PM ET, Wednesday through Friday)
Special price of $500 per person for a limited time!